A Cornucopia of Marketing Advice for Writers

Part 2 of our Marketing Experiences to pass on...

Sylvia Ney has a good list...

1. Get your book reviewed by influential writers and bloggers. Getting your book reviewed by these influential people can give you the needed exposure. ...
2. Create an author website with your bio, book description, and other information about you ...
3. Write a blog post about the topic of your book or what inspired you to write it and share it on social media. ...
4. Speak at Writer's events, conferences, etc. and offer your books there.

Notes from Katie Klein

I enjoy using Twitter for marketing. The concise nature of the posts is most appealing, but I also like that I can add hashtags to expand my reach. I typically schedule my tweets in advance, so there’s always a handful of posts ready to go in case I get too busy to log on during the day. I do promote my own books, but most of my tweets are for writers. I love posting inspiring/motivational quotes and writing tips. My system over there is set, so now I’m just trying to get better at interacting with others because social media promotion is always a two-way street: you have to give to get. :)

And SE White offers some in-depth thoughts...

In this day and age, authors have to put ourselves out there to market our books, hanging weightless in cyberspace with multiple tentacles dangling into the ether. We need a platform. We’ve got to have an online presence. It’s necessary to network. All fun, exotic concepts brought to us courtesy of the internet. There are websites, blogs, Twitter, Facebook, Instagram, podcasts, all asking for your online attention. There are writer’s associations, critique groups, pitch fests, twitter pitch fests, conferences, panels, and other writing related events needing your digital presence. None of it is a bad thing, per se. I'm not railing against social media. It's a very effective marketing tool. 

I'm just saying that not being a very social skills person puts me at something of an automatic disadvantage in this arena. (Comment trolls DEFINITELY do not help.) In sum: the social media beast requires multiple sacrifices from introverts like me. Here are some tips, from one introvert to any others, about how to minimize the pain while maximizing your social media interaction. 

1. Learn to love the Internet. The internet is perfect for us! We can interact with almost limitless amounts of people while never actually having to see them face-to-face. 
2. But! Pick the niche that works best for you and focus on it. Don't feel you have to expose yourself on every social site, ever. This is a quality over quantity situation. And 
3. Your active participation is how you add value, and get value at the same time. It's like magic! The deeper and more authentic your relationships on the platform, the more you get out of them. It's easier to interact if it's something you feel passionate about.

Final tidbits from me, your humble moderator.

The writing journey is full of pitfalls, setbacks, and hurdles. But writers keep writing and put everything we have into a fantastic story and do what it takes to share it with hungry readers. We have to figure out what works for us and put ourselves out there. 

Personally, I have sold the most by going out to book events, but also at vendor events where I'm the only author. Every event is a risk, and I weigh the odds of how many books I might sell verses the price of the events -- free ones are obviously the best but hardest to get into. And many book events require you to have published traditionally or at least published a new book recently. And when I go, I have a fun, freebie-filled display to draw readers in, then strike up a discussion about my books. Sometimes they sell, sometimes they don't. But the greatest things I've found interacting with readers and other writers are making connections and learning about their experiences.

I wish you well in the upcoming holiday season - Happy Writing!

Brought to you by...

FIRST LOVE, The Art of Making Doughnuts

IWSG Anthology #7

Romance – Clean & Wholesome/Contemporary/Historical

Marketing Advice for Authors

That dreaded word - Marketing...

Advertising is a big part of life. Ads can be pushy and annoying. But they are necessary evils for people who want to sell their products. And Authors trying to sell books are no exception. The key is to promote your book and reach your target audience, to hook them without alienating them... Self-promotion is personal, uncomfortable, and tricky. And hard to figure out!

Here are some great thoughts and pieces of advice on MARKETING BOOKS from our FIRST LOVE Authors.

from Kim Elliott

I should start by saying that I’m not terribly skilled at marketing. I haven’t spent a dime on online ads, and I don’t intend to until I have a few books available. I currently maintain a website, Facebook page, Goodreads page, Amazon author page, and Wattpad account. I find that Goodreads is my favorite because it gives me insight into who my readers are and what they want. 

Aside from the anthology, I always self-publish on Amazon and enroll my books in KDP Select. That allows me to offer my books on the subscription service, Kindle Unlimited (KU). Most of my profits come from KU. Every few months, KDP Select lets me offer my ebooks for $.99 for up to a week, while still earning full royalties. During the sale, I promote on several of the free sites recommended by Dave Chesson (aka the Kindlepreneur). I’ve gained a few readers this way. Overall, my marketing strategy is to try all the free methods I can find, see what works, and try paid methods later. 

from Denise Covey

Who likes marketing? No writer, I'm sure. We'd rather be writing!

 

I use the FB group, 20Booksto50k as my marketing guru. Following their guidelines, I 'rapid released' my first 5 books - boom, boom, boom, and made good sales. I then used those complicated Amazon Ads to promote the first book in each series. Great exposure, not many sales, but I'm still learning. I also used the Amazon giveaway feature for 3 free days here and there which was ho-hum. My most successful marketing strategy is Bookfunnel, where I join promotions to gather newsletter subscribers (very successful) and sales promos to sell books (not so successful) but I need more books! My biggest problem is finding reviewers. Seeing so few reviews of the anthology, I'm not the only one.

One of my marketing strategies for the anthology has been to photograph '...Doughnuts' in different settings with different people. Here's one of my daughters holding it which has been well received on Facebook. It was 'doughnut day' at her cafe, so I styled a few images like this one.

from out publisher,

L. Diane Wolfe

Senior Editor at Dancing Lemur Press, L.L.C.

As a publisher, I can tell you the most important marketing strategy for selling books is book reviews. A book HAS to garner reviews before its release date. Those reviews are needed for marketing materials (such as bookmarks and sell sheets) and back of cover blurbs (print) / interior blurbs (eBook.) They are vital on bookseller sites and Goodreads. (Who buys a book with next to no reviews?) They are excellent word-of-mouth on blogs and websites. We always send out review copies 6-9 months before a book is released to get these reviews. Not sending them out several months in advance (or sending any at all) almost guarantees a book will gain no traction.

A second strategy I’d like to mention is live events. As an author myself, I always loved live events. (There were times when I’d do 40+ a year.) But in particular now are comic/sci-fi/geek cons and the success we’ve enjoyed at them. We do have a good catalogue of speculative fiction, but it would surprise you what sells at these events, so we take all titles. When we can pitch a title and the reader can hold the book, look it over, we have a far better chance of gaining a new fan for that author. (And not to mention these cons are a lot of fun!)

from Melissa Maygrove

The dreaded job of marketing... Most writers would prefer to only write, but even traditionally published authors are expected to do their share. I'm indie, so I do it all. 

I'd love to go to in-person events, but I work full-time, so fitting those in is difficult. I do occasional giveaways and run ebook ads (e.g. Digital Book Today) to promote sales and new releases, and I usually see a little spike. But, in the end, I'm lucky to break even on cost. 

My two best tools are Amazon ads and BookFunnel. I began dabbling in both this year. I offer a free subscriber-exclusive novella (a.k.a 'reader magnet') that readers can get when they sign up for my author newsletter. BookFunnel makes it easy to deliver. I can also take part in multi-author promotions there. BookFunnel has already helped me quadruple the number of subscribers I had when I signed up. 

Between the BookFunnel boost and the Amazon ads, my royalties this month are projected to be twenty times what I made all of last year. Now I just have to write more books.

I don't know about you, but I found some great new things to try! We can take the scariness out of marketing by getting advice from others who have already tested sites and avenues and know what works. We still have to figure out what we are willing to do and what will work for us, but we are not alone!

I hope you found something you can put to use. And this is only half of our authors. They had so much to say, we'll have more advice next month. Be sure to stop by again in November!

Don't be afraid to put yourself out there!

FIRST LOVE - RELEASE PARTY!

Time to Fall in LOVE!

It's Release Day!

FIRST LOVE: The Art of Making Doughnuts

IWSG Anthology #7

Romance – Clean & Wholesome/Contemporary/Historical

And to celebrate, our authors have left you snippets about their stories. Get ready to experience the sticky sweetness of first love…

THE ART OF MAKING DOUGHNUTS by Linda Budzinski

A fiercely independent cop is softened by the guy who makes the doughnuts.

Excerpt:

    I was surprised when Pete asked me to join him for dinner tonight, and even more so to hear myself accept. Though, what choice did I have when he stood there holding that perfect little pastry, soft and warm and made specially for me?

    Half of me hoped something would force me to cancel -- a massive sinkhole downtown or a bomb scare at the station. The other half kept a watchful eye on the clock, counting the minutes until my shift ended.

    Because, well, the doughnuts.

MY HEART APPROVES by Melissa Maygrove

Will a maid who used deceit to snare a mail-order husband get a dose of her own medicine?

Excerpt:

    Addy sat in the chair nearest the head of the table with posture that would silence the harshest finishing governess, though she had lost the feeling in her backside and her legs. Her amber taffeta dress skimmed the edge of her shoulders without being too revealing, and her hair was expertly coiffed, thanks to Cara’s skill. Hopefully, her husband would find her appearance pleasing.

    She’d insisted the servants wait supper on him, even though it was a hardship.

    The candles had burned halfway down by the time his carriage pulled up.

    Addy drew a calming breath and waited. Long minutes passed while he dressed for supper, then approaching bootsteps made her palms turn damp.

MY FIRST LOVE(S) by Templeton Moss

The world’s most forgetful man tries to remember the first time he ever fell in love. We travel with him backward through his life from adulthood, to college, to high school and childhood…and then his wife sets him straight with a surprising revelation.

THE REAL THING by Sammi Spizziri

After months of chatting with "The One" online, Lola can't wait to meet her guy in real life and start a face-to-face relationship. But on the way to the airport, she gets stuck in a ride share with a stranger who breaks through her carefully-crafted persona. When the ride is over, she must decide between pretending she's someone she's not with the online friend she's worked so hard to impress or starting fresh with the unexpected, unfiltered stranger who accepts her in the real world.

CLYDE AND COALESCE by Kim Elliot

When Lizzie meets Fitz, the front man of a popular band, she is not a fan. He mocks her taste in music, wastes her time, and looks down his nose at her, literally. However, she needs his help to save the local radio station where her best friend Jane is a morning show host. As Lizzie gets to know the aloof heartthrob, she sees another side he keeps hidden from the public—a side she might even like. Will the two find a way to turn the sour notes of their first meeting into a love song?

THE CASTLE OF OHNO by S.E. White

Excerpt:

    No lights warmed any of the tiny slit windows. No one waited to welcome them inside. Indeed, only the wind soughed in her ears, as cold and empty as the castle. 

    “Why did you agree to marry me, Hippolyta?” he asked abruptly. 

    She sighed and hitched her little bundle higher. They’d been married all of six hours. She wasn’t sure she owed him the truth yet, but she also didn’t quite want to lie. “So that I could never escape, husband.”

MARMALADE SUNSET by Denise Covey

God brought them together a lifetime ago, now they are once again joined in love, entwined in their golden years.

Damon is perplexed. Cora, his Greek grandmother, his Ya Ya, wishes to visit the Greek Islands. Why wait so long? Is it related to the painting of a little blue house she has hung in pride on her walls for decades? On the island of Aghia Anna, Damon recognizes the house from the painting up the road from the taverna where they eat. Then Cora begins a lament for lost souls. The whole restaurant joins in. Is the soul she believed lost standing before her, summoned by the song? Is he the painter who lives in the little blue house?

PAPER FACES by Sylvia Ney

Helen Barnes wants the same rights as any man. Why should the pursuit of the American Dream be available only to males? Yet, just when success is in her grasp, she must question whether she is willing to sacrifice love to achieve her goals. The discovery of a man’s secret past might be enough to help her achieve her dream, but it would also turn his son’s dreams into a nightmare. Will she sacrifice her greatest desires, or someone else’s? 

HOW TO SAVE A PRINCESS by Katie Klein

Excerpt:

For a few weeks post-break-up, crossing paths with that handsome stranger was almost punishing. I saw him everywhere. And though he smiled politely and I smiled politely—not a word exchanged between us—I couldn’t help but think he’d witnessed me at my absolute worst as I yelled and cried and tossed all my ex-boyfriend’s belongings into the hallway...and over the railing in one very extreme case.

High school sweethearts, my foot.

OLIVER'S GIRL by Michael Di Gesu

In his youth, Oliver fell in love with his dream girl. Sixty years pass, and he has a lifetime of memories without her. With the help of his great-granddaughter, will Oliver find his lost love and start again? 

These stories will pull at your heartstrings and give you that warm, wistful feeling. Be sure to check out the FIRST LOVE IWSG Anthology. Here are all the details and the Release Tour dates:

First Love: The Art of Making Doughnuts

An Insecure Writer’s Support Group Anthology

Romance - Clean & Wholesome (FIC027270) / Contemporary (FIC027020) / Historical (FIC027050)

186 pages, Freedom Fox Press, an imprint of Dancing Lemur Press, L.L.C.

https://www.insecurewriterssupportgroup.com/

Print ISBN – 9781939844880, $14.95

EBook ISBN – 9781939844897, $4.99

Links:

Amazon ~ Barnes & Noble ~ iTunes ~ Kobo ~ Scribed ~ Goodreads 

“…a refreshing read! This is a gem of a book that I highly recommend.” 

- Rebecca Boerner M Ed., reviewer

 “…this collection nailed the little bites of cute romance… recommend to anyone looking for an uplifting collection of sweet romance to fill an evening.” - Hayley Reese Chow, author

“This was a sweet, warm collection of love stories.” – Angie Titus, author

TOUR DATES:

9/1 - Book Blurbs - IWSG Anthologies Blog

9/5 - Interview - Kelly F Barr

9/6 - Review - Kelly F Barr

9/7 - Interview - Diane Burton

9/7 - Book Feature - Cathrina Constantine

9/9 - Book Feature - Sandra Cox

9/12 - Article, Working on an Athology - Elizabeth s. Craig

9/14 - Interview - C. Lee McKenzie

9/16 - Review - Louise M. Barbour

9/19 - Interview - Susan Gourley

Enjoy the Fall cuddled up with a cozy romance!